UI Experiment: Enhancing Spinach's Checkout Flow for Vegetarian Enthusiasts

In this UI experiment, I took on the challenge of refining the checkout process for Spinach, a fictional vegetable box service tailored to health-conscious, vegetarian enthusiasts. By swiftly transforming lo-fidelity wireframes into a high-fidelity prototype, I aimed to streamline the experience while keeping user-centric principles at the forefront. Drawing inspiration from vibrant colors and trusted e-commerce platforms, the design focuses on transparency, customization, and a seamless checkout flow.

UI Experiment: Enhancing Spinach's Checkout Flow for Vegetarian Enthusiasts

In this UI experiment, I took on the challenge of refining the checkout process for Spinach, a fictional vegetable box service tailored to health-conscious, vegetarian enthusiasts. By swiftly transforming lo-fidelity wireframes into a high-fidelity prototype, I aimed to streamline the experience while keeping user-centric principles at the forefront. Drawing inspiration from vibrant colors and trusted e-commerce platforms, the design focuses on transparency, customization, and a seamless checkout flow.

Role

UI Design

Interaction Design

Tools

Figma

Timeline

2 Weeks

High Fidelity Prototype

Rapidly transitioning the provided lo-fidelity prototype to a polished, high-fidelity version, my focus was on aligning Spinach's brand identity with the preferences of young, health-conscious users.

High Fidelity Prototype

Rapidly transitioning the provided lo-fidelity prototype to a polished, high-fidelity version, my focus was on aligning Spinach's brand identity with the preferences of young, health-conscious users.

High Fidelity Prototype

Rapidly transitioning the provided lo-fidelity prototype to a polished, high-fidelity version, my focus was on aligning Spinach's brand identity with the preferences of young, health-conscious users.

User-centric Implications:

The design emphasizes transparency by showcasing the contents of each vegetable box option, catering to users' desire for a simple and convenient way to order wonky vegetables. Customization options for both box contents and quantities cater to the preferences of individual users, enhancing their sense of control and personalization.

Skill Application:

Applying my auto layout skills in Figma, I crafted a colorful and appealing palette that resonates with vegetarian enthusiasts who prioritize a diverse diet. By emulating Shopify's trusted checkout flow, I aimed to create a sense of reliability and streamline the checkout process, fostering trust and retention among users.